Monday, April 26, 2010

Bottles

So recently I started to notice that different drinks will always be packaged differently. Sodas, when packaged in glass are always tall bottles with metal bottle cap. When they're packaged in plastic they're very similar in design, but with a plastic screw on cap. These bottles could pretty much be okay for all other types of drinks, but most won't use them. Take this Odwalla for instance, It's made out of a recycled plastic bottle that is rectangular and somewhat opaque in comparison to soda bottles. Other drinks similar to Odwalla are packaged the same. This package choice might be up to an industrial designed sometimes, but I know that some graphic designers get to make choices like this, especially when the product has a more environmental stance. I just thought it was very interesting how neither of these bottle designs, as far as shape goes, has a benefit over the other, but it's something that drink companies don't vary on at all. I think if a soda company were to create a drink in the Odwalla container they could create something big, but who knows until it happens.

No comments:

Post a Comment